Search engines are the major resource for web users to find their desired information. Hence, while designing a website it is vital for the webmasters to keep in mind both the search engines and human visitors. Unfortunately, many website designers commit the critical error of ignoring the search engines while developing websites. So, they miss out on the potential traffic that search engines can generate.
Eventually, such websites lose the targeted visitors in spite of investing a good deal of money on their web designing. Many search engine optimization experts and skilled web designers believe that usability of a website is entangled with search engine optimization practices Oliver Wood Perth.
Search engines look for the best pages on the web for the users
When an internet searcher types a keyword in the search box, search engines look for the pages that are the most relevant in all aspects for the users. It is not only the keyword density or PageRank that matter for top rankings of a webpage, but the navigation structure and other functionality points also contribute to the success of a webpage in search engines.
Hence, usability of a website and SEO go han-in-hand when visitors and search engines are to be both taken into account.
Search engines and users love the best organized sites
Visitors to a website want to access their important information with the minimum possible clicks. It means that the navigation needs to be designed in a user-friendly way. Search engines as well pick the pages that have more detailed and specific approach. To make a website more user-friendly, the designers ought to take care of the important topics – planning, analyzing, designing, testing and refining.
What web designers should consider in a website?
The average visitors spend 2-4 seconds in a website to make their decision of staying there or skipping it. Basically it is the headlines and subheading of the webpage that gives the most important information about the content of the page. Many SEO experts emphasize on developing attractive and useful headings, keeping the important points on the top, etc.
In this aspect, what is useful for the visitors is important for search engines too. To sum it up, designing a webpage can’t exclude these important SEO-related factors.
Best practices of web designing considering SEO tips
In essence, website designing is for the target audience and, understanding the target audience makes it easier to develop an SEO-friendly website. Once again, it should be stressed that website design and SEO go hand-in-hand for the best outcome.
There are many webmasters who try to adopt black-hat SEO methods to achieve higher rankings in the SERPs, but as a matter of fact, only those websites that are the most relevant from the SEO standpoint can get top rankings and stay there for long.
Before designing a website, it is essential to know the basics of web designing that satisfies the search engine requirements and contribute to the SEO strategies. However, an SEO-oriented web designing practice is the best strategy that the webmasters need to follow to obtain a long-term success in search engines and with the end users.