The Secret Seduction Society Part III

The history of the seduction community.

There have been many infamous seducers throughout history ranging from Casanova to even Elvis Presley. But no group or society of people existed for any length of time who shared information between each other that really worked.

The first book on the general topic of flirting with and seducing women was written by Eric Weber in 1970 and called “How to Pickup Girls”. A pretty basic book by today’s standards and knowledge of social dynamics but it still set the path for the beginnings of the seduction society.

In the early 1980’s two Californian seduction and dating gurus emerged and started teaching their own brand of advice on how to meet women.

One of these was a guy by the name of “R. Don Steele”. His theories on the art of flirting are mainly influenced by Russian born American writer and philosopher Ayn Rand and her theories of “objectivism”. In the method he called the “Steel Balls” approach, Steele focuses more on teaching men over 35 to meet and seduce young women. Or at least women who are younger than the students themselves.

The second name to emerge was that of “Ross Jeffries”. His theories on attracting women are mainly influenced by hypnosis experts and writers Grinder and Bandler and their theories on Neuro Linguistic Programming (NLP). Ross’s seduction style and collection of ideas are called “Speed Seduction” or (SS) for short.

In an attempt to market Speed Seduction, in 1994 Ross Jeffries had Lewis De Payne, then a student, create the Internet newsgroup called (ASF).

The ASF newsgroup really was the true birth of the seduction society. It enabled a small number of men and the odd woman from all around the world to exchange ideas, flirting tips and reports on what worked for them. The main reason that community members use handles and nicknames to this day is because these nicknames were the online names they used on the original ASF newsgroup.

What made the community different from more main stream advice at the time was both the non-politically correct approach that seemed to sit well with guys and unlike most mainstream advice, some of the methods really did work!

Because the community used newsgroups to communicate most people had no idea how to access them or what they even were. So from the beginning the society was only available to those computer savvy enough to access it. For a few years the ASF newsgroup and Ross’s Speed Seduction was the main focus of the community and Ross was the acknowledged guru with little challenge from The Lost Book of Herbal anyone else. Ross then wrote his book “How to Get the Women You Desire into Bed”.

Around this time male escort NathanX (aka Nathan Xavier) and now sex coach joined the community in search of advice on how to improve establishing quicker rapport with female clients to help them relax and enjoy sex more. He then started contributing to the small community.

Eventually the un-moderated ASF newsgroup became overwhelmed with too many posts, spam and flames. Ray Gordon, another self proclaimed seduction guru, was a large contributor to the flames and spam on the group.

In order to moderate the posts, the “Learn the Skills Corporation” created a moderated alternative to ASF known as “Moderated ASF” (mASF) and Ray Gordon was banned forever. The PUA formhandle took over the running of this group.

Ross Jeffries had had a long run as the leading guru of the community, but from around 2000 onwards other men in the community were coming forward as alternative teachers or gurus. Ross gradually lost his position and status as the main guru as different methods and competing theories emerged.

Some of the best theories, seduction tips and methods were collected together into what was called the “Lay Guide”. Which was really just a collection of posts from the various top pickup artists of the time such as Mystery, Ross, Manic high, Grand Master Flash, Nathan and so on. The “Lay Guide” in more recent times even became a published book and is available on Amazon. It was good for what it was for the time but is a little dated in its explanation of social dynamics now.

Next an ex-student of Ross Jeffries’, David DeAngelo, started teaching his own theories and methods. Allegedly Ross tried to steal David DeAngelo’s girlfriend of the time and they subsequently fell out over it. What really actually happened only they know. Suffice to say David broke away from Ross and created his own school called “Double Your Dating”.

David DeAngelo’s approach (Cocky and Funny) was a lot more politically correct than Ross’ and was able to enter into more mainstream media and became more accepted by it. Ross never really tried to angle his approach so he could reach a wider more mainstream media in the way David has over the years.

Ross has drifted further and further away from the community and hasn’t been present at any the large scale conventions, such as the Cliff’s List ones, for the last few years. This may in some part be due to the fact that he sees all other methods other than his own as copies of his original theories and as such, inferior to his own. So much so he was nicknamed “mine99” for claiming too often that he had already developed theories during his 1999 conference – the joke here being that whatever new theory came out, Ross would claim it as his own and reference his conference of 1999. Even to this day he is refereed to solely as Mine99 by some people.

Without doubt Ross was, and always will be the Godfather of modern seduction and the seduction community. Without Ross there would have been no secret community learning how to meet women and we would not be as advanced as we are in the understanding of social dynamics.

Much of Ross’ terminology and general ideology is still in use even though he has fallen out of general favour.

Another man to come forward was a Canadian who goes by the name of Mystery (aka Erik Von Markovik). Mystery’s style came through an understanding of social skills based upon his performances as a street magician. Mystery’s style was originally called FMAC, Find, Meet, Attract, Close but later evolved to the name The Mystery Method.

Many of the terms still used by the community like “routine” and “set” are taken from terms magicians use and introduced by Mystery.

Mystery method didn’t use the NLP patterns like in Ross’s Speed Seduction and for some guys seemed more natural and less manipulative of women.

Mystery’s approach became popular and he was the first person to take students out “in field” (a community term) into night clubs to demo his own methods and critique his students in what are now called “boot camps” or “workshops”.

One of Mystery’s first students was the writer Neil Strauss, who went by the community handle of “Style”. Neil originally joined the community assess the possibility of writing a book on the people of this odd ball secret community.

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