Every SEO company is different, but many worthwhile firms have a similar aim: to assist increase your company’s online presence. At the end of the day, an SEO firm to work is to partner with you on a regular basis to drive traffic, calls, visits, sales, and so on through organic search. In a nutshell, the exact definition of an SEO firm is a firm that works with companies like yours to increase your online visibility in search engines.
Search engine optimization has always been seen as one of the best ways for online businesses to improve their search engine rankings, yet there are many different firms offering a variety of SEO strategies. As such, it can be difficult to identify the best SEO provider, particularly for new businesses that have little or no prior experience with SEO campaigns. There are a number of things you can do, however, in order to identify the best SEO provider for your needs:
Study your competitors. One of the first things you should ask yourself is what sort of page-speed user experience you get from your competitor s. Are their websites as fast as you would like them to be? As a general rule, if you are unable to experience a good page speed on your competitor’s site, this may indicate that your SEO company provider could be doing something incorrectly. By studying your competition, you will also be able to better determine which keywords they use and which ones they avoid.
Study your on-page content. In addition to studying your competitor’s websites, you should also closely examine their on-page optimization strategy. Do they only use one keyword for each page? Are they consistent with keyword strategies throughout the entire site? The bottom line is that your SEO provider should integrate both on-page and off-page factors to achieve the greatest optimization results possible.
Study your website structure analysis. Before you can make a decision as to which optimization provider to use, you need to determine your website structure. This includes the total number of pages (including headers, footers, and internal links) and the total number of links between these pages. The more pages and links you have, the higher your optimization ranking will be. Therefore, it is important to thoroughly analyze your website content analysis before making a decision. Your SEO provider should also be able to provide you with a full analysis of your website structure.
Study your leads. Once you have analyzed your website structure analysis and you have determined which of your off-page factors and keywords to focus on, it is time to focus on your on-page optimization. If you have properly analyzed your website content analysis and your on-page leads, it is time to concentrate your energy on generating qualified leads. There are many effective methods for building qualified leads; however, building new leads is one of the most difficult aspects of small businesses to master.
Work with an SEO provider that offers integrated analytics tracking. Integrated analytics tracking provides you with valuable information that enables you to quickly identify areas for improvement. You should be able to view your entire site in a standard web browser, so you will be able to easily see visitors to your site, bounce rates, page views, page uploads, and much more. In addition to viewing your site in a standard web browser, you should be able to view your analytics reports in the popular Google, Yahoo, Bing, and other search engines as well. Having this information available to you will allow you to optimize your website and effectively build your marketing lists.
Another important component of optimizing your website with the assistance of an SEO expert is making sure your web pages load quickly. Your visitors will not be interested in your advertisements if they take too long to load. Therefore, make sure your pages load within 3 seconds or less. A good rule of thumb is page speed equals one visitor per second. A great tool to help you determine page speed is the Google Analytics Content Network Performance Indicator, which is extremely helpful when determining the proper balance between speed and content.